Madame Shou Shou

Elina Kordali
Elina Kordali
Owner and designer, born in Athens


I have always loved the fashion industry, thus I couldn't imagine myself doing something different. At the age of 19, while studying graphic design at Vakalo School of Art and Design, I created my first brand, designing two collections, under the name "Babydoll". "Babydoll" became a great success in very short period of time, both in Greece and Cyprus. The year after, 2006, my irresistible urge to explore and discover every aspect of fashion, took me to Milan, where I studied fashion design at the Instituto Maragoni. Following my time in Milan, and influenced by the importance of fashion and art in our modern culture, I decided to continue my journey to fashion from a different point of view, studying styling in Barcelona.

Having worked as a stylist and a fashion editor, I have always been updated on all the latest fashion trends.

This has helped me acquire the essential skills, and most of all the urge to start something on my own, in a challenging business environment, based on my own taste and style, suitable for women who want to look like girls but who act like ladies.
Madame Shou Shou was founded in 2011, followed by great excitement, which was evident by our innumerable smiles.

One of the most exciting projects, was designing the staff's uniforms for AMAN Resorts in Greece, which is one of the best hotels in the world. Apart from it being an unforgettable experience, this project made me happy for being trusted as a young designer and for hearing positive comments of my work, especially from professionals of the industry.

The most unforgettable experience so far, was being selected among other notable Greek designers for the MadWalk Award, a major fashion/music event organized by MAD TV , as the fashion designer of the year!

Right now, working hard and having fun at the same time are my main goals! My greatest wish is to stay romantic, spontaneous, positive and totally in love with what i do!
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